Great brands need to grow and evolve. For RUCKUS, a Purpose-built and Purpose-Driven company, this meant growing the customer base to larger markets while still providing its superior technology and disruptive brand presence. I chose represent this in the mature Black Labrador, with a pose of strength. This bold logo mark along with bold typography bring more legibility to the logo and fits nicely into the ever adapting market for years to come.
Series of educational childrens books. These books introduce foreign cultures from around the world to the American society opening children's perception of the world we live in. Worked with author Katie Do Guthrie to develop concept, storyline, visual direction, and illustration.
- Layout design
- Character design and illustration
- Concept Direction
- Visual Communication of Storyline and Language
- Marketing Approach
Motion infographics used to engage audience while clearly communicating complex topics.
Iconography set illustrating HR related concepts while adhering to style guidelines. Topics such as health, dental, 401(k), etc. can simply be communicated in a much more inviting manner.
Redesign of internal avatars to run tandem and compliment GuideSpark's rebranding. The new avatars showcased the character of each employee. Style guide was formulated to insure consistencies throughout the avatar collection by laying down look and feel guidelines. These new avatars were also played a big roll in the "Road to OE" campaign, in which the avatars were rigged and brought to life.
Visually developed from sketch to pixel.
Playful Campaign Video series aimed to communicate and set awareness of the importance of Open Enrollment and how to ready for this time frame. Concept and direction was developed in collaboration with Illustrator, Rachel Proctor.
CSULA's Center for Effective Teaching & Learning logo and branding. Visually developed collateral under program Directors.
A Logo is the fruit of the tree. The roots of the tree is the brand itself.
- Concept Development
- Brand Development
- Visual Direction
- Color theory
- Market Research
- Visual Process
